I’m sending you this quick email from Stamford, Connecticut-- where I’m spending a few days with fellow entrepreneurs-- masterminding our next moves and growth strategies. You see, one thing I’ve learned in this journey of running my own service-based business is that I can’t do it alone!
What I do so well for my clients, I CANNOT do for myself.
Why?
Because usually what we need-- the answers we are looking for-- are often right under our noses. So close that we miss it! That’s why I work with coaches, belong to mastermind groups and connect with other entrepreneurs-- to hold me accountable and challenge me to grow and expand.
Why am I saying all this? Because I was recently challenged with this question: Who do I really work with? Who are my clients?
The process of getting clear on who my clients are led me to a whole set of discovery questions that I want to share with you in this video and in the attached worksheet.
Now, even if you are not in business for yourself, the question is still the same. Who do you want to work for? Whether you are an entrepreneur with multiple clients or an intrapreneur with ONE client (the company you work for)-- it’s still important to understand who you are UNIQUELY designed to work with! Who can benefit the most from the work you love to do?
https://www.youtube.com/watch?v=pTQUqGYv3_M
Lori Gama has created a simple, self-explanatory mind map to nail down your “ideal client” and your market. Spend some time doing this exercise and you will find that with more CLARITY of market comes more CLARITY of message.
Still need help seeing what is right in front of your nose? Let’s book some time to chat.
Have a great rest of your week,
Dolores works with professionals & entrepreneurs who struggle with clarifying their message and communication strategy and would like to have a clear roadmap that will help them grow their market and grow their business.
What separates her from other communication coaches is that she has over 20 years experience as an entrepreneur and marketing & communications strategist & coach, she is a TEDxOrganizer and TEDx Speaker coach; and because of this, clients receive the clarity, coaching and direction they need to pitch their business, take the stage and communicate with their audience to substantially grow their business.
If you would like to learn more, email me or sign up for a FREE MESSAGE CLARITY SESSION.
