Do you fear the #1 question everyone asks at a networking event?
Tell me about your business?
I remember, sitting in a room, waiting for my turn to introduce myself in front of everyone, listening to everyone's clear, concise and straightforward explanation of their business, thinking.... how can I sound like him, and like her, and the guy over there!
Talking about our work, in a concise and compelling way, is REALLY hard.
Trying not to sound like everybody else, while at the same time, being clear and to the point is something every entrepreneur struggles with.
In the work that I do, I ALWAYS START by solving this problem.
Identifying and clarifying the CORE IDEA, the answer to the question, what does your company do?
Because when you can answer this question, you can:
To (ACTION) so that (OUTCOME)
Yes, this sounds simple.
It is simple.
...but is immensely powerful!
So now what? What can you do with it?
You put it to work!
Grab a post-it note and write the statement on it!
Place the post-it note on your desk, by your computer, as a backdrop to your phone and during the day, while you are working, ask yourself:
Is this decision or action I'm taking aligned or not with the CORE IDEA?
That's exactly what we do in our IDEAPRENEUR NETWORK community. Every time we come together we brainstorm the path we need to take for our businesses to grow.
If you want to learn more, CLICK HERE, we have a brand new opportunity for you to join us without needing to take a loan ;-)
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