MIC Visibility Program

Leveraging OPP (Other People’s Platforms)

This program is for high-achieving business owners looking to grow their business by increasing their visibility, their speaking platforms, and reaching a larger audience.

This program will:

  • Get your message in front of event planners and platform hosts (Social Media Lives, Summits, Webinars, Podcasts, etc) in a consistent way
  • Create your SPEAKER ASSETS: 
    • Speaker Sheet 
    • Speaker topics 
    • Video Reel 
    • The speaker section on your site 
    • Update your social media with your speaking identity 
    • DONE FOR YOU
    • TEMPLATES/SCRIPT & COACHING:
  • We will coach you in negotiating payment and securing speaking engagements. We DO NOT take a cut from your speaking fees.

WHO IS THIS PROGRAM FOR?:

  • Business Owners with:
    • Website
    • Social Media Presence
    • A lead magnet and lead capture system
    • Yearly Revenue of $100+k or more than 2 years in business
    • Having worked with clients before and having in place:
    • A solid following in social media (at least one platform) is preferred
    • One team member (part-time/ contractor) who will do the work day in and day out (We will coach them)
    • No need for extensive speaking (that is why you want to work with us, to get you out there)

HOW DO WE ACCOMPLISH THIS WORK? 

  • PHASE I - SET UP (Month 1)
    • 1:1 Strategy Session with Dolores, the client, and their team to set up the Visibility Strategy
    • Create Your Visibility Strategy
      • Identify your target audience and your preferred speaking market including geography (where in the world):
      • Review Speaker Material needed to pitch properly (speaker kit, landing page, pitch video, etc). 
    • We will provide guidelines and coaching to uplevel any of the speaker’s assets. We will NOT create video reels or speaker landing pages.  
    • We will Update or create a Speaker Kit.
    • Create the research and application tools and train the client and their team
    • Research and application strategy - review the confirmation process, booking process, and negotiation process
    • Work with the client and their team to customize the reach-out scripts
  • PHASE II & Ongoing 
    • 2 Monthly 60-minute group call with our stage experts
    • Introductions to potential stages (case by case)
    • Strategies to negotiate paid, sponsored, and speak to sell stages
    • FULL SOP on stage placement

FAQ: 

How long does it take to get on a stage?

  • PODCASTS: Once your team connects with a podcast host you should see a response within 30 days or less
  • LIVE EVENTS (Small): For small live events you will get responses within 30 - 60 days
  • INDUSTRY CONFERENCES/ PAID SPEAKING: Typically once you apply, they would make their decisions within 60 or 90 days from the closing application date and the event typically takes place 60+ days after that.

What conversion rate can I expect?

  • PODCASTS: 60 - 70% of podcasts your team reaches out to will select you as a guest
  • SMALL LIVE EVENTS: We see 30 - 40% success for small live events. 
  • LIVE INDUSTRY CONFERENCES/ PAID SPEAKING: We see 20% success.
  • This can vary significantly between industries, clients, and topics but on average we see 20% success rate. If you reach out to 10 platforms each month you will get 2 bookings.
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