At any point in our business, we struggle with some aspect that is not working quite right.
This assessment will help you identify where in your business you are in need of CLARITY.
How CLEAR are you on your Cornerstone IDEA for IMPACT? What is your CORE IDEA, THE CORE MESSAGE of your business?
For Each CLARITY LAYER Give Yourself a Score from 1-10
10 being "I'm Really CLEAR" and 1 being "I Need Some HELP"
Examples of how to score:
"I hide in a corner every time someone asks me what I do. That's one of the reasons I avoid networking" = 1
"I know what my business does, BUT it takes me soooo long to explain it, and I feel like I'm boring people." = 5
"I'm very succinct. People are impressed when I answer that question and typically, they want to learn more." = 10
How CLEAR are you on your PROPRIETARY SYSTEM? What is the unique proprietary “recipe” that allows you to bring your idea to the marketplace? What is the process that you follow, consciously and unconsciously, every time you are working with a client?
For Each CLARITY LAYER Give Yourself a Score from 1-10
"Every client is different, so on a client-by-client basis." = 1
"I have a clear process I go through in my head so that I know what to expect." = 5
"I have a clear process and system which we follow for our clients to get results. I can even delegate parts or all of the service delivery to other team members or even software." = 10
How CLEAR are you on your BUSINESS MODEL? What is the unique way you organize your different revenue streams to maximize the ROI of each offering? How do you organize your services so that you can make the most money with your time?
"I don't have a clear business model, I just show up for whoever wants to work with me" = 1
"I have a few different models I'm working with. I with groups and individuals in several different ways that are relatively well defined, but I'm still not clear on how to scale this to have more time and passive income." = 5
"My business is scalable and I have clearly defined offerings for different service levels" = 10
How CLEAR are you on your packages, programs and ways you can group and price your product or services? What is the most efficient way to package your products and services within the business model defined?
"People tell me what they need help with, and I feel I have to create a unique program for them." = 1
"People tell me what they need help with, and I give them a menu of our services for them to choose from." = 5
"People can easily understand what we offer and it's easy to communicate it. " = 10
How CLEAR are you on your TRUST FUNNEL, the way you ATTRACT, NURTURE & CONVERT your followers, audience and email subscribers, your LEADS to working with you? How are you going to bring these products and services to the market in a way that feels authentic, makes you stand out, and establishes a trust-based connection with your desired market?
"Marketing is for big companies. I simply tell people about my business and post stuff on social media. " = 1
"I post on social media and I sometimes send newsletters. I work HARD on promoting my company and letting people know what it does." = 5
"We have a clear strategy to Attract, Nurture & Convert our leads into clients. We know where to find our clients and how to build trust in our market in a systematic way. We know where our clients are coming from. " = 10
How CLEAR are you on your MARKET, your AUDIENCE? Who do you want to be a hero to? Who are you uniquely aligned to work with?
"Our services can help a wide range of people." = 1
"We tend to attract a certain type of person, not sure why, but we welcome everybody." = 5
"While our services can help a wide range of people, we are 100% focused on attracting one clear "type" of person -- our company's avatar." = 10
How CLEAR are you on your business growth MINDSET? Who do you need to be, how do you align your team and build collaborative teams? Are you building a GROWTH MINDSET culture? What does your company’s culture look like? How do you empower and lean into possibility and opportunity? What is the conversation in your head? Who do you need to be to take your business where it needs to go?
"I really don't think I have what it takes. Maybe I'm not cut out for this." = 1
"I am doing well, but there's so much to do. I have a great team, but we are a bit messy. I'm not clear on how to motivate them or identify and use each person's brilliance where it would serve our company best." = 5
"I know what my business stands for, what our company values and my team and I are committed to being our best. I understand that we will grow, but we know we are growing together and will be meeting challenges head on." = 10
How CLEAR are you on your SYSTEMS? What are COMPANY HABITS (repetitive activities) that will support your goals? What does “action” look like each step of the way? How do you prioritize, organize, measure progress, and create repeatable processes with predictable results?
"My to-do list is long and all over the place. I feel like I'm spinning my wheels. I actually DO a lot, but not sure if any of it matters, to be honest. = 1
"I have some systems around what my company is doing, but they aren't written in SOP's or able to replicated by anyone that I onboard" = 5
"I have systems and processes for consistent action. I'm clear on who is doing what, and we have a way to track our progress." = 10
How CLEAR are you on your company's overall VISION? What is your BIG, BOLD vision? If you had a magic wand, what would you want your business to look like in 12 months, 3 years, 5 years? What would you want your life to look like in 12 months, 3 years, 5 years?
(For Each CLARITY LAYER Give Yourself a Score from 1-10 (10 Being I'm Really CLEAR - 1 Being I Need Some Help)
"I am winging it. I'm not sure where I will be 30 days from now, let alone 5 years.= 1
"I'm fairly clear what I want my business to look like in 12 months, but I can't imagine my business in 5 years. That feels too far away and a bit overwhelming, to be honest." = 5
"I know exactly where my business is going. We have a very clear vision for our future." = 10
For every CLARITY LAYER, add one line below and enter your score and what you need to do to make that score closer to a 10?
"CORE IDEA SCORE = 2 -> I need to ask for support in clarifying my CORE IDEA and CORE MESSAGE"
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